Bakuchiol Serum | Natural Retinol Alternative Anti-Ageing

Retinol works - but it's not for everyone. Peeling, purging, sun sensitivity and months of irritation put a lot of people off before results even arrive. Bakuchiol Serum is the alternative: a plant-derived active that has been compared to 0.5% retinol in published studies, with none of the disruption. Same gradual improvement in the look of fine lines, skin tone and texture. Zero irritation. Suitable for sensitive skin, rosacea-prone skin and during pregnancy. Works morning and evening.

What's In It and Why

• Bakuchiol (pure plant extract) - derived from the Babchi plant; compared to 0.5% retinol in peer-reviewed research for its effects on the appearance of fine lines and skin texture. Works without triggering the skin-cell disruption that causes retinol's notorious side effects.
• Zero irritation - no peeling, no purging, no initial sensitivity phase. You can use this from day one without a skin adjustment period.
• Rosehip Oil - rich in natural Vitamin A precursors and Omega 3/6 fatty acids; brightens the complexion and nourishes the skin barrier from within.
• Squalane - weightless, skin-identical moisturiser that locks in hydration without clogging pores. Leaves skin feeling comfortable, not tight.
• Safe for all skin types including sensitive, rosacea-prone and pregnant skin - no restrictions on daily use.
• Morning and evening use - unlike retinol, no photosensitivity. Use whenever you prefer.

What to Expect

Week 1-2: Skin feels more comfortable and hydrated immediately. No adjustment period, no flaking.
Weeks 4-6: Skin tone begins to look more even. The appearance of fine lines around the eyes and forehead gradually softens.
Weeks 8-12: The cumulative effect becomes clearly visible - smoother-looking texture, more even complexion, a visible reduction in the appearance of fine lines. Results comparable to a gentle retinol regime but without any of the disruption to your routine.

How to Use

1. Apply 3-5 drops to clean skin after cleansing and toning.
2. Press gently into the face and neck - do not rub.
3. Follow with moisturiser. Use morning or evening (or both).
4. Use daily for consistent, cumulative results. Results begin to be visible from 4 weeks of regular use.

Specifications

Key actives: Bakuchiol, Rosehip Oil, Squalane
Suitable for: All skin types including sensitive, rosacea-prone and pregnant skin
Use: Morning and/or evening
Format: Serum oil - dropper bottle